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Look at the headline first — does it instantly communicate the core benefit if it's vague or confusing you lose them immediately examine the primary visual — does it match the promise if it feels irrelevant or low quality the page lacks trust inspect the CTA button — does it stand out visually and lie where users naturally look if it’s overlooked or tucked away, conversion is doomed scan the lead capture section — are too many fields forcing friction each extra field beyond two cuts conversions significantly check for psychological triggers — are there customer quotes, brand badges, or ticking clocks if absent, skepticism wins and buy facebook business manager accounts action stalls if any of these five elements are broken the landing page needs immediate fixing this audit takes less than five seconds to perform