• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

To build a high-converting Facebook ad that leads with credibility you need to place social proof ahead of the call-to-action. Start by placing customer testimonials or reviews right at the top of your ad creative. Use verified testimonials featuring real names and faces—this instantly establishes credibility.

Add authentic footage or slides of everyday users experiencing your product in natural settings. Your aim is to trigger relatability—showing that people similar to the viewer have already seen results.

Back up your claims with measurable, tangible statistics. Highlight quantifiable outcomes—e.g., "94% of users reported better outcomes within 14 days". Statistical evidence cuts through doubt and anchors belief. Avoid vague claims like "best product ever" and instead say something like "92% of our customers reported improved results within two weeks".

Delay the pitch until trust is fully built. Avoid jargon and marketing fluff. Outline the value, investment, and risk of delay in one concise sentence. Instill motivation through scarcity—not aggression. For example, instead of "buy email accounts now or you’ll miss out," say "Limited spots available this week".

Keep your layout minimal, focused, and distraction-free. Use natural lighting in photos and avoid overly staged scenes. Let the proof speak for itself without flashy animations or distracting text overlays. Choose simple, non-distracting backdrops that enhance—not compete with—the message.

Finally, always test different versions. Test celebrity endorsements against authentic, non-famous users. Analyze which proof elements resonate most with your audience. Focus on revenue and conversion rate, not just engagement metrics. Your social proof needs to register instantly—no time for buildup. Relatability in the first two seconds transforms passive scrollers into buyers.