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Creating a concise one-page brief for your Facebook landing page might seem simple, but it’s the cornerstone that determines whether your campaign thrives or fizzles. The goal is to communicate everything your designer, copywriter, or developer needs to know without overwhelming them with unnecessary details.

Start with the primary purpose. What are you trying to achieve? Is it to grow your subscriber list?, increase revenue?, or promote an event? Be clear. Vague goals like "increase engagement" won’t inform creative decisions.

Next, define your target audience. Who are you speaking to? Include basic profile details such as age, region, and hobbies, but also deep-seated needs and aspirations. For example, instead of saying "women aged 25 to 40," say "professional women juggling kids and careers who need fast wellness solutions." This helps align messaging with user mindset.

Describe the primary takeaway you want to convey. What’s the central idea you want visitors to remember? Keep it clear. Avoid industry buzzwords and focus on results-oriented copy.

Then explain the call to action. What should they do after reading the page? Click a button?, submit their details?, buy instagram accounts or dial the hotline? Make sure it’s obvious, compelling, and frictionless.

Include any mandatory components such as brand assets, legal text, or approved visuals. If you have design standards, mention them. If you have examples of landing pages you like, link to them. Also note any platform constraints such as mobile optimization, performance benchmarks, or integration with a specific form tool.

Finally, include the deadline and the point of contact. A one-page brief should be streamlined, direct, and executable. It should answer the essential W’s and H without fluff. Review it before sending — if it takes more than one page, you’ve overloaded it. The best briefs make it easy for your team to say, "I know exactly what to do."